Our People

Kenneth “Boh” Hatter

Chief Marketing Officer

With more than 30 years experience as a marketing executive, Hatter brings a wealth of marketing strategy, messaging, and campaign development skills to the Sage team. As principal in his own marketing communications firm since 1996, Hatter has worked with a wide variety of health care clients, including CareFirst BlueCross BlueShield, Bon Secours Health System, Maryland General Hospital, and ViPS Health care Information Technologies, among others.

Prior to starting his firm, Hatter served as Chief Operating Officer of two advertising agencies, including one that earned Brandweek’s designation as the “hottest small agency in the country,” and as a senior executive of a Fortune 500 company. As VP, Corporate Communications at USF&G, he directed a comprehensive effort that included advertising, sports marketing and public relations to improve the firm’s consumer awareness and reputation. Among his most noteworthy accomplishments was the company’s groundbreaking sponsorship of the USF&G Sugar Bowl — the first major college football bowl to accept a named partner; a highly popular cooperative radio advertising program for independent insurance agents featuring simulated conversations with noted celebrities; and the creation of the USF&G National Drive to Cure Paralysis in conjunction with the University of Miami School of Medicine and Jackson Memorial Hospital.  These initiatives, and others, led to an 80% increase in company name awareness over a ten-year period. Built on carefully crafted strategies and messages, Hatter’s work has earned numerous industry awards such as Clio, ADDY, Andy and Gold Quill.

Hatter has also served as adjunct faculty at Loyola University in Maryland, where he has taught undergraduate courses in advertising, public relations and marketing research, and Johns Hopkins Carey School of Business, where he has taught graduate courses in marketing and marketing communications.